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PPC |

Paid Search (PPC)

HomeServicesPaid Search (PPC)

What is PPC ?

Many of the people are not completely aware of what PPC actually is. PPC is a pricing model defined by different Paid advertising platforms where advertisers are only charged when someone clicks their advertisement. They are also known as sponsored Ads and links. Some famous Advertising models are Google Adwords, Microsoft Bing Ads, Facebook Ads, Linkedin Ads.

Things have changed a lot after the launch of Paid inclusion. You don’t have to wait for months to get quality traffic on your website. If you are a person who is looking forward to get fast results then PPC is the solution for your business. You start your PPC Advertising now and in next couple of hours you can see your ad right on the first page of the search results. Yes, you read it right in just couple of hours!

Although, by reading the above it looks quite simple! But it isn’t, that’s the place where “360 Digital lab” jumps in the picture. We provide complete PPC account management service across different paid advertising channels with a passion to achieve positive ROI. We always suggest our clients to spend their quality time somewhere else, while we take care of your business goals. Our team consists of professionals who have experience of more than 4 yrs in Digital Marketing. So, don’t worry about anything YOU are in good hands because we deliver the Quality work!

What our services covers ?

Google Paid Advertising

Account Setup – This activity covers market research of your business, Keywords Research, Adgrouping, Adcopy writing, setting appropriate geographical area for targeting right audience.

Account Optimization – This activity covers tweaking the account i.e Identifying the loop holes, keyword Bid management, increasing leads or sales, reducing CPA, Increasing keyword quality score, monitoring recent changes, Maintaining account budgets, Ongoing adcopy A/B testing, restructuring account if necessary.

Summing up the above info into more technical language. Here is what we are expert in executing.

  • Search Network Campaign setup & optimization.
  • Display Network Campaign setup & optimization.
  • Dynamic Search Ads Campaign setup & optimization.
  • Remarketing Campaign setup & optimization.
  • Dynamic Remarketing Campaign setup & optimization.
  • Youtube Campaign setup & optimization.
  • Product listing Ads (PLA) Campaign setup & optimization.

Bing Paid Advertising

Account Setup – This activity covers market research of your business, Keywords Research, Adgrouping, Adcopy writing, setting appropriate geographical area for targeting right audience.

Account Optimization – This activity covers tweaking the account i.e Identifying the loop holes, keyword Bid management, increasing leads or sales, reducing CPA, Increasing keyword quality score, monitoring recent changes, Maintaining account budgets, Ongoing adcopy A/B testing, restructuring account if necessary.

Summing up the above info into more technical language. Here is what we are expert in executing.

  • Search Network Campaign setup & optimization.
  • Display Network Campaign setup & optimization.
  • Product listing Ads (PLA) Campaign setup & optimization.

Facebook Paid Advertising

Facebook paid ads is one of the most important platform that we believe in. We encourage our clients to go with Facebook ads to increase the visibility of their services. Now, clients don’t need to hunt for targeted audience in order to increase business and social presence. You just need to know the segments where your audiences falls in, setup account target right segments of groups and you are done. Got Confused ? Don’t worry, that where we jump again, removing your confusion and managing the account at ease with a ROI.